Many atheists accuse theists of performing good deeds purely out of their selfish drive to make it to paradise. That may be true for many theists; however, the theist with correct doctrine and spirituality should, out of his love for God, strive to do what God loves, for he also loves what God loves, and thus by default, performs the deeds that He loves and also abstains from what he and God hate. Thus, an ideal theist does not purely and only do good deeds to make it to paradise, though there is nothing wrong with that being a great motivation for him.
Nevertheless, there is a double standard at play. Because when you press atheists on why in his worldview, it would make sense to do good deeds, many would say that this is the best way to maintain and preserve societal stability. In other words, it is in everyone’s best interests to be good toward one another and follow the golden rule.
Other than this is being a shallow response, it does highlight a double standard. At the end of the day, such atheists are still appealing to their own personal interests here. They are appealing to what is practical for everyone, including themselves, for they dare not violate other people’s interests out of fear that theirs may also be violated. Can’t we equally label that as “selfish”?
That would work for the atheists that are more of the consequentialist stream of thought, but I suppose you can still have deontological atheists.
In any case, I like to turn this game around on the atheist's own materialistic and individualistic terms. If I'm doing it for paradise and to seek God's pleasure (self interest), then your performance of what you consider to be moral is done in the self-interest of your own dopamine. You merely seek to maximize self-pleasure and minimize guilt; oh, how selfish of you!