Da'wah vs. Public Relations

Some Muslims behave like public relations executives and treat Islam like some kind of client. They will employ whatever measures feasible to ensure that as many people as possible speak and think well about their “client.” Some tactics they may resort to are declaring half-truths, using dubious language to mislead people, or possibly even outright fabricating and lying.

Unlike corporations that seek and depend on having an excellent reputation in order to grow and expect the public relations agencies they hire to do whatever possible to attain that objective, Allah سبحانه وتعالى does not want all that. He wants His servants to accurately, wisely, and beautifully convey His religion. Allah will not “fire you” and “hire somebody else” if you fail to convert people. Just do what He commanded you to do. You will not get paid any “bonuses” for “performing beyond His expectations.”